The analytic side of my brain craves tangible explanations. It wants to understand everything in the most empirical sense, with graphs and charts and logical conclusions. When a concept can’t be quantified, or remains elusive and stays just on the periphery of what I can comprehend, it vexes me. It gets forced into the other part of my brain; the part that houses superstition and mystery, where I dance around, hitting ideas with sticks and yelling at them, trying to wrap my caveman brain around all that non-scientific spiritual voodoo.

Blogging, in the abstract, lives in this part of my brain. I get the whole, “write good posts about interesting stuff” part, but all of the other magic – SEO, trends, virality – might as well be written in a dead language. And locked inside an ancient, skin-bound tome. That only opens once every 7 years.

Sure, I can study…