MOXIE, that grand old stuff,

Had sales enough…

To beat out COKE–

It was no joke–

But the market was getting tough!

–

Looking at advertising,

Differences not surprising…

Conservative dressed

Were MOXIE’S best,

Respectfully advising!

–

COKE went for the kill,

Featured women less clothed or still…

Actively

Suggesting MOXIE

Was for the older or ill…!

–

COKE offered an active life,

Excitement with COKE was rife…

Barely dressed pretty women

MOXIE’S market dimming,

MOXIE, once strong, lost the fight!

–

–Jonathan Caswell